| Eye Media introduced the theme "Breaking
the Old Laws Of Businesses" at a recent Lotus sponsored seminar.
The theme reflects the needs in the IT economy to adopt the new
rules of businesses in order to avoid loss of competitive advantage.
Old
Laws of Businesses
- You need to spend more money to make more money
- Growing your business means losing the personal touch
- People are your greatest assets
New Laws
Misdemeanors:
- Failure to phase your projects in order of tangible business returns
& priorities
- Rushing to abandon existing business systems rather than integrate
with them
- Committing to online projects which take months or years without
deliverables
Felonies:
- Failure to combine your Internet, Intranet & Extranet projects
into one strategy & environment
- Neglecting to make the Web the hub of your business systems and
making it an orphan project
- Failure to develop a longer-term strategy
- Negligence in not ensuring that the entire organisation - Management,
IT, Marketing, Sales, Customer relations, Administration - embrace
and contribute to the strategy
- Abandonment of Web projects after launch
- Failure to phase your projects in order of tangible business returns
& priorities
- Rushing to abandon existing business systems rather than integrate
with them
- Committing to online projects which take months or years without
deliverables
Ignorance of the new laws is no excuse
....
- "It's difficult to measure the return on investment of online
projects"
- "Now our Site is launched, we can relax and get onto other
things"
- "Every new customer adds to our costs"
- "Transforming our business means investing in all-new infrastructure
& systems"
- "Moving online means losing the personal touch"
- "Online projects are the job of I.T."
- "Online projects are the job of Marketing"
- "Online projects are the job of Management"
- "Online projects are the job of Finance"
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